Fractional CMO
If you’re ready to ignite growth but don’t want to break the bank to achieve your goals, a Fractional Chief Marketing Officer (CMO) might be for you.
What is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced marketing executive who provides high-level strategic guidance and leadership on a part-time or contract basis. This approach delivers top-tier marketing expertise without the full-time commitment and the high price tag of a traditional senior-level leader.
Why You Need a Fractional CMO
Without clear marketing leadership, your business might be struggling with disconnected strategies, missed opportunities, and wasted marketing spend. I can provide:
Strategic alignment between marketing efforts and business objectives.
Expert leadership to guide and mentor your marketing team (or help you hire the right talent).
Tactical execution to drive measurable results across every campaign.
A fresh perspective to identify opportunities for improvement and growth.
Measurable results aligned with your overall strategy and business goals.
No matter what phase your business is in (startup, ready to scale, stalled growth, no marketing team), I provide the expertise you need to move forward. Plus, we’ll have some fun doing it.
What I Bring to the Table
As your Fractional CMO, I don't just advise—I become an integral part of your team, developing and executing strategies that drive real results.
Holistic Strategy
I’ve done every job in marketing and understand how to seamlessly integrate each element and channel to create a cohesive, results-driven strategy.
Team Building + Mentorship
I cultivate high-performing teams through mentorship (guide, empower, and inspire) and strategic talent alignment (right people in the right seats).
Data-Driven + Results-Focused
I’ll define clear KPIs to track success and continuously fine-tune performance. Plus, I’ll simplify the analytics, ensuring the entire team understands the insights and how to act on them.
Optimized Budget Management
I’ll make sure your marketing spend is optimized for efficiency, channeling resources where they generate the greatest returns and driving measurable results.
Brand Storytelling
I’ll craft a compelling brand story that helps build lasting connections with your audience. I’ll also ensure the messaging is consistent across channels.
Customer Experience
Customers expect a connected, effortless experience across every interaction. I’ll map and refine each stage, from awareness to advocacy, helping create loyal customers and brand ambassadors.