You don’t need more marketing—just marketing that works.
Hello, I’m Christina, a Denver-based fractional CMO helping SaaS + tech teams build data-backed strategy and scalable, predictable growth.
Fractional Chief Marketing Officer
Some companies come to me because growth has stalled. Others are growing, but know marketing isn't ready for what's next. Either way, the issue is the same: no one is actually leading marketing.
I step in as your fractional CMO and take ownership of the function. I figure out what's broken, decide what to prioritize, and make sure the team is focused on what will actually move the business forward, not just staying busy.
That usually means killing a few initiatives, saying no to shiny objects, and getting everyone aligned around 2-3 things that matter.
This works when:
You need someone to own marketing, not add something else to your to-do list
You’re not hitting growth targets and can’t pinpoint why
No one can tell you what's working or why, and the data either doesn't exist or no one understands it
You’ve tried things (campaigns, new channels, consultants), but results don’t match the investment
You're about to scale and want confidence that your marketing team can handle it
Sales, marketing, and customer success aren't aligned, and it’s slowing growth
Hiring a full-time CMO feels premature, but doing nothing isn’t an option
I don't operate like a consultant who drops a strategy doc and disappears. I make the calls, own the outcomes, and stay involved to make sure things get done. If you don't have a team yet, I'll help you build it. If you have the wrong setup, I’ll help you fix it.
Growth stories
B2G Startup
Built the marketing engine from the ground up to include a new website, paid advertising, SEO-driven content, email marketing, targeted upsell/cross-sell campaigns, events, and more.
Within three months, I was able to drive a sustainable 3x increase in the number of inbound leads/month.
B2B2C Startup
Implemented departmental structure and processes for an existing marketing team, streamlining workflows and defining clear roles to allow greater efficiency and focus.
This shift unlocked capacity to expand tactics, without adding headcount, while also testing new strategic campaigns and GTM plans to drive growth.
Web3 Startup
Developed a structured demand generation strategy, launched a high-impact acquisition campaign, and optimized the landing page for sustained conversion gains.
The results were immediate—250+ new calls booked in a week, a 37% conversion rate, and 2x payroll volume within three months.
B2B Startup
From zero to 40%: launched a digital marketing program that became a core growth driver in just eight months, delivering 6x conversion gains along the way.
Built a marketing team from the ground up, refined messaging to resonate with SMBs, and built a repeatable acquisition engine.
Let’s connect
If you’re thinking about what’s next for your business, let’s talk it through. I’ll share my perspective, and we’ll see if working together makes sense.
