Strategy + Tactics

From big-picture planning to daily execution, I’ll create a roadmap that drives results and achieves your goals.

Is Your Marketing Missing the Mark?

If you’re tired of pouring resources into marketing campaigns that barely move the needle, you’re not alone. Many of my clients find themselves trapped in a cycle of underwhelming results, and the culprit is often hiding in plain sight: a lack of marketing strategy or confusion between strategy and tactics. So, what does each mean?

Marketing Strategy

The Why Behind Your Marketing

A marketing strategy is your master plan. It guides tactical decisions, ensuring every action serves a greater purpose and:

Analyzes where you are now
Sets clear objectives to get you where you want to be
Identifies your ideal target audience
Articulates your unique value and differentiators
Allocates resources (time, people + money) efficiently
Determines the right mix of channels
Defines success metrics to measure progress

Marketing Tactics

The How of Marketing

Tactics are the actionable steps you take to execute the marketing strategy and can include:

Crafting compelling social media posts
Building a user-friendly website
Creating valuable content
Optimizing for search engines (SEO)
Sending targeted newsletters
Attending or hosting events
Investing in paid advertising

The Marriage of Strategy + Tactics

Without a guiding strategy, marketing tactics are like arrows shot without a target. However, even the most brilliant strategy is rendered useless without meticulous execution.

Once you have a strategic marketing plan, the real work begins. Writing compelling copy, publishing engaging content, producing eye-catching visuals, distributing your message across various channels, and meticulously analyzing campaign performance—are the crucial steps that breathe life into your strategy.

A well-crafted strategy and flawlessly executed tactics transform your marketing efforts from a cost center into a dynamic growth engine.

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Custom Marketing Strategy Development

Your business is unique, and your marketing strategy should be, too. I take a tailored approach to each client, developing custom marketing strategies based on your specific needs, industry dynamics, and growth objectives. Here’s how I ensure your success.

Market Intelligence

I’ll dig deep into your industry, competitors, and target audience to uncover the data and insights that will drive your strategy.

Targeted Personas

I’ll build detailed personas so you always have the right message in front of the right person at the right time.

Messaging + Positioning

Together, we’ll define how you want your brand to be perceived. I’ll use that to craft messaging that makes your brand shine.

Channel Identification

I’ll identify the channels where your audience is most active, ensuring maximum engagement and impact.

Metrics + KPIs

ogether, we’ll define clear metrics to measure success, ensuring every marketing effort drives meaningful results.

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Tactical Execution That Delivers

Strategy without action is just wishful thinking. Here are a few areas where I can deliver tactical execution to bring your vision to life.

Multichannel Campaigns

I’ll design and execute campaigns across multiple platforms, ensuring your message is consistent and impactful.

Content that Converts

From strategy to copywriting, I’ll create targeted content that drives engagement and conversions.

Social Media

Be more than just present—be unforgettable. I’ll help you transform your social media into a powerful engagement engine.

Events - Virtual or IRL

Whether online or offline, I’ll help you host events that provide value to attendees while highlighting your expertise and services.

Digital Assets

From website improvements to emails and everything in between, let’s turn your digital assets into powerful tools for generating leads.